Pink Exteriors
Brand identity & vehicle graphics
A complete identity for Pink Exteriors: a rhinoceros mascot, a wordmark built to be read from the road, and the truck, trailer and apparel that carry it.
Services
- Branding
The challenge
Exteriors work runs on trust, and every contractor in the market says the same thing in the same blue and white. Pink Exteriors needed an identity a homeowner would remember after one pass of the truck, plus a system that would hold up on a vehicle, a trailer, a shirt and a yard sign.
What we created
We built the identity around a rhinoceros mascot, thick set with its arms crossed and unbothered, which gives the brand a face that works at any size, from a chest print to the side of a trailer. The wordmark pairs blocky pink letterforms with a black Exteriors bar so the name reads at distance. Then we applied the system where a contractor is actually seen: truck graphics, trailer wrap, apparel, and a circular badge for crew gear and signage.
Let’s make something happen